Soon, Modi may be beamed live on DD, AIR straight from 7 RCR

Courtesy:  www.hindustantimes.com

Zia Haq, Hindustan Times  New Delhi, September 25, 2014

Modi turns to AIR to reach the masses

http://www.gulf-times.com/india/185/details/409608/modi-turns-to-air-to-reach-the-masses

Prime Minister Narendra Modi's October 3 address on All India Radio may mark the beginning of a new trend that would see him frequently turning to state broadcasters for communicating with the public on key issues.

The Modi government's communication strategy of relying more on state-owned media has got Doordarshan (DD) and All India Radio (AIR) all tuned up though DD continues to battle for autonomy apart from staffing problems and resource allocation.

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