Face new challenges everyday : Jawhar Sircar

Courtesy: www.theglobaltimes.in

MONDAY, SEPTEMBER 22, 2014  

Shares Jawhar Sircar, Chief Executive Officer, Prasar Bharati and Secretary to the

Government of India. In an interview to Tushar Jain, Amity Institute of Biotechnology, he

encourages change and talks about the challenges faced by the national and India's largest

public service broadcaster and the path to conquer them

The Prasar Bharati Act has been in the limelight for quite sometime. What's your take on it?

The Prasar Bharati Act is modelled on public service broadcasting acts of the world like the Australian Broadcasting Corporation, the NHK of Japan, and Public Service Broadcasting, USA. Whenever a change is enacted, achieving a mission takes precedence over the commercial aspect. With our initiative of setting up radio stations in remote areas, we don't expect 'FM returns'. Every organisation has two set of people— one who welcome change, and the other, who are not as welcoming. The major challenge lies in devising a way out which is best for an organisation since everyone cannot be satisfied.

How does Prasar Bharati reach out to the youth?

We began programmes like 'Lunch time variety' and 'Yuvawani' when we were new to the radio, but lost the plot somewhere down the line. Then came FM Rainbow and FM Gold. We are very particular about the kind of language we use keeping the Act

in mind. There are other ways of reaching out to the youth, such as social media. We have been on Twitter, Facebook, YouTube since six months. It is important to connect to youth in their own language.

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