PM Narendra Modi's All India Radio initiative 'Man Ki Bat' to cover a billion-plus Indians; New Media Cell to monitor social networking sites

Courtesy: www.dnaindia.com

Monday, 29 September 2014 - 4:55am IST | Place: New Delhi | Agency: DNA

The Narendra Modi government is planning a two-pronged approach to reach out to the rural as well as the urban population. While a New Media Cell (NMC), to be set up under the I&B ministry, will gauge the mood of the urban public through social media sites, the PMO is planning to tap All India Radio (AIR) to reach out to a billion-plus Indians.

The AIR programme, likely to be called 'Man Ki Baat', will go on air from October 3. Later, Modi may get answer citizens' questions directly as he did during his address on Teachers' Day, said sources. It's likely to be a fortnightly or weekly programme, sources said.

Ironically, the decision to create NMC was taken by the UPA government in August 2013, but it could hardly derive any benefit from it.

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