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Thursday, September 25, 2014

PM Narendra Modi pilots live radio show to reach the masses

Courtesy: www.dnaindia.com


Wednesday, 24 September 2014 - 9:40pm IST | Place: New Delhi | Agency: Reuters



India's Twitter-savvy Prime Minister Narendra Modi is turning to the country's oldest radio station to make his voice heard even in the farthest Himalayan hamlets and most distant deserts.

On October 3, Modi will go live on public service All India Radio (AIR) from New Delhi for about 50 minutes, in a pilot of a show he hopes will become a weekly opportunity to reach up to two-thirds of India's 1.2 billion people.

The maiden radio broadcast, announced on the website mygov.in, will be quickly translated into 24 Indian languages and 16 foreign ones. "We are still working on how to get everything arranged," said a senior official at the radio station known for news broadcasts delivered in a cut-glass English accent.

"None of the prime ministers in the last three decades have used our services in this manner."


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