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Thursday, September 4, 2014

Modinama on DD


Written by Shailaja Bajpai | September 4, 2014 12:26 am



Summary

Has the public broadcaster said a big 'thank you' to the PM?

Has the public broadcaster said a big 'thank you' to the PM?

Doordarshan owes Narendra Modi big time. It may have annoyed candidate Modi by editing out portions of its interview with him just before the Lok Sabha elections, but he has generously turned the other cheek. Media organisations complain of being shut out of the Modi government, but DD News is being welcomed in by the prime minister with open doors.

DD News receives top billing for coverage of any move Modi makes. And when he makes a big move, travelling abroad from Brazil to Japan, DD News is his faithful chronicler. No other media house enjoys the proximity it does to the PM on his foreign visits. Thus, on his five-day visit to Japan, DD News dogged his footsteps. Every day there was extensive coverage of his daily programme, be it visiting a temple, drinking tea, beating drums, addressing businessmen, making an official statement or interacting with children — we've been treated to Modinama on DD News. In fact, if viewership of DD News has increased, it is probably solely because of Modi. Did we hear a big thank-you from the public broadcaster?



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