Crowdsourcing an idea: Now I&B calls for videos on ‘Aspirational India’

Courtesy: indianexpress.com

Written by Raghvendra Rao | New Delhi | September 8, 2014 12:38 am

From getting the general public to design print advertisements, to scouting for ideas online on what shape the new body replacing the Planning Commission should take, crowdsourcing of ideas appears fast emerging as a major communication strategy of the Narendra Modi government.

Taking the idea a step forward, the Information & Broadcasting Ministry is all set to call in entries on the theme "Aspirational India" wherein the general public will be asked to create 3-5 minute-long videos.

Read More At:  http://indianexpress.com/article/india/india-others/crowdsourcing-an-idea-now-ib-calls-for-videos-on-aspirational-india/