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Tuesday, September 9, 2014

12-minute ad cap on free-to-air TV channels may be lifted


Writer: exchange4media News Service - Monday, Sep 08,2014 1:23 PM


The Ministry of the Information and Broadcasting (MIB) plans to do away with the existing 12-minute ad cap on free-to-air (FTA) TV channels, as per media reports. The ad cap had been imposed by the Telecom Regulatory Authority of India (TRAI) to keep a check on ad breaks during per hour of programming.

The proposed move will require MIB to amend the rules to bring it into effect.


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