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Friday, February 28, 2014

When there is competition, you need to innovate: ex-Director General AIR

Source: RadioandMusic.com | RnM Team
27th February, 2014 14 22:28 IST

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MUMBAI: AIR may still be a part of households across the country for news, music or just some attachment to a rather cherished time. It remains, to this day, true to its status as a public service broadcaster, for which it has had to pay a price in the metros and tier two cities. To make today a #ThrowbackThursday of sorts, we decided to bring to you how the All India Radio has evolved and why it still deserves a special place in our hearts. For this, Radioandmusic.com spoke to Leeladhar Mandloi, ex-Director General of All India Radio, who has been with Prasar Bharti for over 37 years.

Tell us about an iconic progression you witnessed since your former years with Prasar Bharti

One iconic development throughout my years with Prasar Bharati has been the change in the area of sports. All live broadcasts of sports were started by AIR. Subsequently it came to Doordarshan and thereafter it went to private channels. So this tradition of live broadcasts in the area of sports and.............

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