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Tuesday, February 25, 2014

Gaon Connection to launch TV show on DD National

Source: Media Mughals | MMNetwork
February 24, 2014

Extending its presence to the television medium, a UP based rural newspaper—Gaon Connection is all set to launch a new TV show on DD National. The show titled “Gaon Connection” will be a bi-weekly, half-hour show which will primarily target the people in rural areas.

DD National will telecast it on the prime time slot and has permitted the publishing group for 52 episodes under the Advertiser Funded Program (AFP) model. According to this model, the sponsor will bear the production costs and will get 300 seconds of free commercial time (FCT).

The house is currently looking on for the sponsors for the show, mainly the FMCG players. A company which will allow Gaon Connection to maintain the integrity of the show, even as the sponsor gets the required exposure, said Neelesh Misra, founder, Gaon Connection.

"We are in talks with several media agencies and brands," adds Misra.

Noticeably, the new show will be produced in a.................

Read more at http://www.mediamughals.com/News/1/2/Article/13065/Gaon_Connection_to_launch_TV_show_on_DD_National_.htm 

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