Source: Business Line | SANJAYA BARU
This article was published on February 21, 2014
What happens when the media is used to massage the darbari’s ego?
When Lok Sabha speaker Meira Kumar decided to shut off the television cameras and stop the telecast of the proceedings in her chamber of Parliament, she took the first step back from the media strategy that Indira Gandhi first unveiled nearly four decades ago. Indira Gandhi wanted to establish a direct connect between the Delhi darbar and every village across the length and breadth of India through satellite television. Meira Kumar revealed for the first time a sense of nervousness on the part of the darbar about the rest of India finding out what happens within.
Indira Gandhi’s very first ministerial job was that of minister for information and broadcasting in Lal Bahadur Shastri’s cabinet. By the time she was Prime Minister she understood the political and strategic importance of centralised communication in a continental nation. She invested money in developing an Indian national satellite programme and in creating a nationwide public broadcasting system under the tutelage of Doordarshan and the ministry of I&B.
The Indian Space Research Organisation (ISRO), under the leadership of Satish Dhawan, created the hardware. Her spin doctors and political managers created the software. DD graduated very..........
What happens when the media is used to massage the darbari’s ego?
When Lok Sabha speaker Meira Kumar decided to shut off the television cameras and stop the telecast of the proceedings in her chamber of Parliament, she took the first step back from the media strategy that Indira Gandhi first unveiled nearly four decades ago. Indira Gandhi wanted to establish a direct connect between the Delhi darbar and every village across the length and breadth of India through satellite television. Meira Kumar revealed for the first time a sense of nervousness on the part of the darbar about the rest of India finding out what happens within.
Indira Gandhi’s very first ministerial job was that of minister for information and broadcasting in Lal Bahadur Shastri’s cabinet. By the time she was Prime Minister she understood the political and strategic importance of centralised communication in a continental nation. She invested money in developing an Indian national satellite programme and in creating a nationwide public broadcasting system under the tutelage of Doordarshan and the ministry of I&B.
The Indian Space Research Organisation (ISRO), under the leadership of Satish Dhawan, created the hardware. Her spin doctors and political managers created the software. DD graduated very..........
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