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Monday, November 17, 2014

Doordarshan to rebrand DD National


By afaqs! news bureau, afaqs!, New Delhi, November 17, 2014 

The channel launches eight new shows for weekdays and weekends.
DD National, the state-owned TV channel, will be re-dedicated to the nation with the byline "Doordarshan National - Desh Ka Apna Channel". The channel will focus on traditional family values - 'Rishtey', Nation Before Self - 'Rashtra Gaurav' and Trustworthiness - 'Dilon Mein Vishwas'.

The fresh look and feel, with which these shows are slotted, is aimed at recreating the legacy of Doordarshan in providing quality Information, Education and Entertainment.
The channel will also be unfurling its vibrancy with a fresh palette of programming from November 17. "In keeping with our vision for providing wholesome entertainment to audiences across the length and breadth of the country with a public service responsibility, Doordarshan National will be coming with a new look and feel and 8 new shows in prime time," says Vijayalaxmi Chhabra, director general, Doordarshan.