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Friday, November 7, 2014

DD gets watermarked

By Team Posted on : 07 Nov 2014 04:19 pm

MUMBAI: The pubcaster has finally got itself inked for ratings. Doordarshan's 20 channels have got watermarked as per the Broadcast Audience Research Council (BARC) India's standards for viewership ratings.

Doordarshan, which has been a founding member of the measurement council, took a while to get the channels watermarked. As per sources, the cost of watermarking a channel costs around Rs 20 lakh and the pubcaster has spent close to Rs 4.5 crore to get the technology on board.