Prime Minister Narendra Modi to do radio chats; AIR hopes of brand revival

Courtesy: economictimes.indiatimes.com

By Ravi Teja Sharma, ET Bureau | 1 Oct, 2014, 07.06AM IST

NEW DELHI: This is All India Radio... the Prime Minister will now speak... 

Akashvani, once an information lifeline to a poor, communications challenged country, is hoping that fortnightly prime ministerial radio chats with the nation will remake its brand. The first of Narendra Modi's Akashvani-only chats will happen on October 3, this Friday. 

First Doordarshan, then private television channels and subsequently private FM radio had reduced the sarkari radio broadcaster to the fringes of the broadcasting game. Politicians prefer TV and radio entertainment, which basically means private FM channels. 

The PM's unusual decision to talk to Indians only via Akashvani guarantees high degrees of national attention. 

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