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Thursday, October 2, 2014

PM Narendra Modi: Radio 7RCR


The Financial Express | Published: Oct 02 2014, 02:48 IST



SUMMARY
The PM using the national broadcasters for periodic interactions from 7 RCR appears to be a good idea

If prime minister Narendra Modi does open up 7, Race Course Road, New Delhi—the PM's official residence—to state-owned All India Radio (AIR) and Doordarshan (DD) to interact with the masses on important matters, this would work towards meeting two seminal ends. First, this helps consolidate Modi's connect with the masses, given the two broadcasters have the farthest reach in their segments—AIR covers nearly 92.6% of the country's area and is within the reach of 99.2% of its population. Getting beamed into urban homes and rural chaupals periodically (a report says fortnightly) for informal discussions should make Modi seem accessible, always a desirable trait for a mass leader. 


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