“Govt needs to look at broadcast as an important sector”: Uday Shankar

Courtesy: indiantelevision.com

By indiantelevision.com Team Posted on : 27 Oct 2014 08:07 pm

MUMBAI: It was in September that Star India's Uday Shankar was once again handed over the reins of Indian Broadcasting Foundation (IBF), and since then, he has been working on a three-point agenda.

 

Says the man who has been very vocal about his views on digitisation in India, "When you are heading an organisation like IBF, there are three things that we all need to look at. First and foremost is digitisation. It is the most fundamental thing that the industry requires and so we need to ensure that we engage with government and put the digitisation road map back on track."

 

Read More At:  http://www.indiantelevision.com/television/tv-channels/gecs/govt-needs-to-look-at-broadcast-as-an-important-sector-uday-shankar-141027