By indiantelevision.com Team Posted on : 01 Jul 2014 06:37 pm
NEW DELHI: Prasar Bharati plans to enter the European market in a move to expand its footprint and present the Indian voice to international audiences.
Prasar Bharati CEO Jawhar Sircar told the Global Media Forum in Bonn that: "Our international forays have been made by private journalism to a small extent. It is time for the public broadcaster to start thinking of collaboration with the best in the market and come out to present the voice of India or the voices of India. In fact that is the reason why I am here."
He said the pubcaster was thinking in terms of going in for European penetration.
Meanwhile, he reiterated his demand for greater freedom to work and said the present government was aware of his views in this regard. "Whatever I have said is there in public discourse. I will not like to rake it up here. This is not the place. My stand or our stand on autonomy, professional autonomy, the autonomy to operate, has been made clear," he said.
Sircar, who gave his views on 'The future of journalism and the role of international broadcasters' during a session of media summit, held "typical bureaucratic mentality" responsible for people's perception of Prasar Bharati being a government controlled body.
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