Source : NextBigWhat | By Lakshmi Sivadas · in India Online
January 25, 2014
A government committee, charged with reviewing India's national broadcasting network Prasar Bharti, has recommended that it must set up an international channel which will begin its run on new media like YouTube & Twitter, to rival the likes of the BBC & Al Jazeera.
The launch and distribution of the official "global" channel, must begin with social media and then move on to mainstream television in order to garner maximum reach outside of India, the committee recommended.
"When we wish to address the world we need to address digitally connected consumers first," said the committee comprising of representatives from Google, Facebook, Twitter & the government. If the government okays the recommendations, the channel will be born digital, so to say.
The global channel will be separate from DD's domestic channels and.............
See more at: http://www.nextbigwhat.com/prasar-bharti-sam-pitroda-committee-297/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+pluggd+(NextBigWhat.com)#sthash.l3Jcipjl.dpuf
January 25, 2014
A government committee, charged with reviewing India's national broadcasting network Prasar Bharti, has recommended that it must set up an international channel which will begin its run on new media like YouTube & Twitter, to rival the likes of the BBC & Al Jazeera.
The launch and distribution of the official "global" channel, must begin with social media and then move on to mainstream television in order to garner maximum reach outside of India, the committee recommended.
"When we wish to address the world we need to address digitally connected consumers first," said the committee comprising of representatives from Google, Facebook, Twitter & the government. If the government okays the recommendations, the channel will be born digital, so to say.
The global channel will be separate from DD's domestic channels and.............
See more at: http://www.nextbigwhat.com/prasar-bharti-sam-pitroda-committee-297/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+pluggd+(NextBigWhat.com)#sthash.l3Jcipjl.dpuf
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