Source: Television Post
Posted on: 27/01/2014 08:10 AM
MUMBAI: Doordarshan, India's public service broadcaster, needs a radical overhaul of its programming structure as it bids to keep pace with private television channels.
The shake-up, essential for finding more audiences and revenues, will involve new ways of building and sourcing content. A government-appointed expert committee, headed by technocrat Sam Pitroda, has recommended partially doing away with the tendering and bidding systems to select outsourced programmes. Also, a flexible financial approach to content creation needs to be adopted.
Splitting DD News into separate 24×7 Hindi and English news channels, converting DD Sports into a hybrid sports and movies channel, and introducing teleshopping bands for commercial exploitation are among some of the other suggestions made by the expert committee.
The programming structure overhaul
According to the panel, a clear demarcation between Prasar Bharati's commercial and non-commercial properties needs to be made in terms of programming and time bands. A notional, monetised value must be assigned to the public service properties delivered by the broadcaster on each of its channels for overall revenue generation.
Given that Prasar Bharati's expenditure on content creation is very low, a larger share should be devoted to this purpose. Moreover, it needs financial........................
Read more at: http://www.televisionpost.com/television/doordarshan-needs-radical-overhaul/
Posted on: 27/01/2014 08:10 AM
MUMBAI: Doordarshan, India's public service broadcaster, needs a radical overhaul of its programming structure as it bids to keep pace with private television channels.
The shake-up, essential for finding more audiences and revenues, will involve new ways of building and sourcing content. A government-appointed expert committee, headed by technocrat Sam Pitroda, has recommended partially doing away with the tendering and bidding systems to select outsourced programmes. Also, a flexible financial approach to content creation needs to be adopted.
Splitting DD News into separate 24×7 Hindi and English news channels, converting DD Sports into a hybrid sports and movies channel, and introducing teleshopping bands for commercial exploitation are among some of the other suggestions made by the expert committee.
The programming structure overhaul
According to the panel, a clear demarcation between Prasar Bharati's commercial and non-commercial properties needs to be made in terms of programming and time bands. A notional, monetised value must be assigned to the public service properties delivered by the broadcaster on each of its channels for overall revenue generation.
Given that Prasar Bharati's expenditure on content creation is very low, a larger share should be devoted to this purpose. Moreover, it needs financial........................
Read more at: http://www.televisionpost.com/television/doordarshan-needs-radical-overhaul/
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