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Monday, January 13, 2014

All India Radio to launch 'India 360' to connect listeners with world

Source: DNA |  Agency: PTI
Sunday, Jan 12, 2014, 18:12 IST

Bringing the world to radio listeners in a unique format, All India Radio (AIR) will launch 'India 360' initiative this Republic Day, highlighting India's bilateral ties with countries by presenting interesting facts and anecdotes.

"We will cover all countries with whom we have diplomatic ties. This initiative will be a unique effort to connect the radio listeners with the world," AIR Director General (News) Archana Datta said.

The programme will be of 8-10 minutes duration and will be broadcast in English once a week in coordination with the External Affairs Ministry's external publicity division. It will be aired on FM Gold which is popular among the listeners, she said.

The aim is to highlight India's bilateral relations with the countries in an............

Read more at http://www.dnaindia.com/india/report-all-india-radio-to-launch-india-360-to-connect-listeners-with-world-1949745 

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