Source: The Hindu | By Aarti Dhar
NEW DELHI, January 25, 2014
Government-appointed committee recommends a third arm for new emerging media
Making out a strong case for granting total autonomy to Prasar Bharati, a government-appointed expert committee has recommended amendments to the Prasar Bharati Act, 1990 to give "effective freedom to the public broadcaster with administrative and financial powers."
It calls for reorganisation of the Prasar Bharati Board to make it a professionally managed body effective in guiding the organisation. The committee also strongly batted for the use of social media by Prasar Bharati "which can be implemented immediately" and defining a social media strategy for the organisation.
It has called for setting up of a 'Prasar Bharati connect' as a third arm of the public service broadcaster independent of the Doordarshan and All India Radio and mandate it to manage the various social media initiatives of the organisation.
Headed by Sam Pitroda, the committee has said a funding...................
Read more at http://www.thehindu.com/todays-paper/tp-national/expert-panel-favours-total-autonomy-for-prasar-bharati/article5616268.ece
NEW DELHI, January 25, 2014
Government-appointed committee recommends a third arm for new emerging media
Making out a strong case for granting total autonomy to Prasar Bharati, a government-appointed expert committee has recommended amendments to the Prasar Bharati Act, 1990 to give "effective freedom to the public broadcaster with administrative and financial powers."
It calls for reorganisation of the Prasar Bharati Board to make it a professionally managed body effective in guiding the organisation. The committee also strongly batted for the use of social media by Prasar Bharati "which can be implemented immediately" and defining a social media strategy for the organisation.
It has called for setting up of a 'Prasar Bharati connect' as a third arm of the public service broadcaster independent of the Doordarshan and All India Radio and mandate it to manage the various social media initiatives of the organisation.
Headed by Sam Pitroda, the committee has said a funding...................
Read more at http://www.thehindu.com/todays-paper/tp-national/expert-panel-favours-total-autonomy-for-prasar-bharati/article5616268.ece
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