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Tuesday, August 19, 2014

AIR has an estimated 460 million listeners for various channels per day


RnM Team    16 Aug 14 13:36 IST



NEW DELHI: All India Radio covers about 99.2 per cent of the total population of the country and the national average number of listeners of AIR on a specific day is 460 Million as estimated on the basis of the Radio Audience Survey of AIR.


According to the figures presented in the Rajya Sabha earlier this week by Information and Broadcasting Minister Prakash Javadekar, sample surveys conducted from 2011 till 2014 for various channels showed that the number of listeners was 142 million. These channels included Primary channel, Vividh Bharati, AIR FM Rainbow and AIR FM Gold in various states and union territories.



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