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Monday, August 25, 2014

I&B Ministry casts ‘evil eye’ on some teleshopping ads


TheHinduBusinessLine August 22, 2014



NEW DELHI:  
Television advertisements of products such as Fairpro, Ayurvedic Roopamri Fairness Cream, Celebrity Lift, Maha Dhan Lakshmi Yantram, Musli Power Xtra, will go off air following an advisory by the Ministry for Information & Broadcasting.

Advertisements that promote products making unsubstantiated claims like the products that offer magical curing of ailments or ones that promise to save you from evils of black magic or help you lose weight quickly have been luring gullible consumers.

Coming to the aid of such consumers, the Advertisement Standards Council of India (ASCI), a self regulatory body, sought the Ministry's intervention in asking the TV channels, which air teleshopping ads, to stop promoting such products.





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