Oct 11, 2013, 03.30 AM IST
NEW DELHI: The Hurriyat call to boycott the Zubin Mehta concert was defeated by Kashmiris in a unique way — by switching on their television sets. A TAM survey has shown that an overwhelming 64% of people in Srinagar watched the live telecast of the classical music concert. In fact, insiders say that the call for boycott and strike, which led to shops, schools and establishments being forced to shut, may have even helped increase viewership.
The survey by audience measurement agency TAM was conducted on behalf of Prasar Bharati to gauge the response for the music maestro Zubin Mehta conducted 'Ehsaas-e-Kashmir' concert. The results show that 64% of the adult population of Srinagar tuned in to DD's telecast of the concert, and watched it for an average of 55 minutes. The data also revealed that more youth watched the concert telecast than those in the upper age bracket (that is above 35 years).
The concert, organized by the German embassy and telecast by..................
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