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Friday, December 19, 2014

PMO pushes private FM channels to air Mann Ki Baat programme

Zia Haq, Hindustan Times  New Delhi, December 19, 2014

Prime Minister Narendra Modi's monthly radio programme Mann Ki Baat has been a hit on the airwaves three months in a row, with audiences tuning in to hear the PM on Sunday mornings. But the show's success, it turns out, is partly driven by the mighty hand of officialdom.

Documents reviewed by HT show the Prime Minister's Office (PMO) pressed the information and broadcasting ministry and public broadcaster Prasar Bharati to mount "cross-media" publicity for the programme and also pursue privately-owned media to cut back routine programming and broadcast Mann Ki Baat.