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Monday, December 1, 2014

DD news set to lose its bilingual status soon

DC | Nitin Mahajan | December 01, 2014, 06.12 am IST

New Delhi: Doordarshan News, the dedicated news channel of the national broadcaster, is set to lose its bilingual status. Highly-placed sources stated that DD News will soon be relaunched in Hindi and subsequently a new dedicated news channel in English will also be launched. Currently, the channel broadcasts news in Hindi and English.

Sources stated that due to its bilingual status the channel has been unable to evolve a dedicated viewership. "How can dedicated viewership be evolved if the channel switches from airing Hindi to English at prime time. It is unheard of across the globe," sources said. Interestingly, at the 8-9 pm slot Hindi news is aired while at 9-10 pm slot news in English is aired.