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Monday, November 19, 2012

Prasar Bharati Parivar: Prasar Bharati moves CCI, alleges TAM rating anti-competitive

Kolkata: Public sector broadcaster Prasar Bharati has moved the CCI alleging that Television Audience Measurement (TAM) agency is abusing its dominant position by not carrying out audience measurement in a fair manner.

"On Friday (November 16) we received information from Prasar Bharati alleging anti-competitive practise by TAM. We will consider the matter through the week and if prima facie it makes a case, we will ask the Director General (Investigations) to probe the allegations," a senior official told PTI. 

When approached, Prasar Bharati CEO Jawahar Sircar confirmed having filed the complaint, but did not provide details. 

Sources in Prasar Bharati said that in the complaint filed with the Competition Commission of India (CCI), it was alleged that TAM was 'limiting the provisions of audience measurement services'. 

It was also alleged that while there were more than 20 million TV households in the country, TAM installed meters in only 8,000 homes and that too in the cities that had a population of more than one lakh. The agency completely kept out rural as well as smaller towns. 


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