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Tuesday, December 30, 2014

I&B ministry gaining steam on social media

PTI | Dec 29, 2014, 05.36 PM IST

NEW DELHI: With Prime Minister Narendra Modi leading from the front, social media outreach of I&B ministry and its associated bodies has got a major boost with over 16 lakh followers on Twitter, nearly 90,000 YouTube subscribers and around 30 lakh likes on Facebook. 

Senior officials say the Information and Broadcasting ministry has utilised the new media to disseminate information in an unprecedented manner. 

"The celebration of former PM Atal Bihari Vajpayee's birthday on December 25 as the Good Governance Day is just one of the examples of how I&B ministry utilized the new medium aggressively. On Facebook, the ministry posted 35 times, including around 22 plates with Vajpayee's poetry written on them.