Courtesy: www.afaqs.com
afaqs! news bureau, afaqs!, Mumbai, August 25, 2014
India cracks down on misleading ads
Broadcasters have been told not to air ads that violate either ASCI's code or the provisions under the Drug and Magic Remedies (Objectionable Advertisements) Act, 1954.
Close on the heels of releasing a new set of advertising guidelines for skin lightening and fairness products, the Advertising Standards Council of India (ASCI), a self-regulatory body for the Indian advertising industry, has made another pertinent announcement.
The Ministry of Information and Broadcasting (MIB) has issued an advisory to TV channels to stop broadcasting teleshopping advertisements that ASCI has ruled to be in violation of its code. Channels have also been told not to air ads that do not comply with the decision of ASCI's Consumer Complaints Council (CCC).
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