RnM Team 23 Jul 14 20:47 IST
MUMBAI: In case there is doubt on how All India Radio (AIR) would survive if it becomes autonomous, then the reply to that would be their archives which include speeches and performances by many renowned personalities. A team from AIR are working on monetising the archives.
Archival Marketing Group is working closely with AIR employees to market Prasar Bharati's archival programmes. The three member group, set-up couple of years ago, includes- Chairman Subroto Chattopadhyay (former Saregama MD and chairman of The Peninsula Foundation), member Sudha Gopalakrishnan (executive director at Sahapedia and former mission director of the National Mission for Manuscripts); and member Vikram Sampath (founder Archive of Indian Music).
Chattopadhyay said, "We are working together on building further capacity and capability in AIR and DD. We are creating a process that will help the archive be marketed in the best possible way." Chattopadhyay incubates FMCG, entertainment and knowledge and insights businesses as well.
AIR houses music recordings which run into more than 17500 hours. It has 12000 tapes consisting of Hindustani, Carnatic and Folk music; and 190 Radio Autobiographies. It has approximately transferred 17500 Hours of content into digital Medium so far. There are about 10000 tapes yet to be transferred. AIR has managed to release CDs containing Hindustani vocal/ instrumental, Carnatic Vocal/ instrumental and Light/Devotional/Patriotic music.
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