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Tuesday, July 8, 2014

DD National tops in ‘time spent in viewing’ numbers

By indiantelevision.com Team Posted on : 07 Jul 2014 04:52 pm


NEW DELHI: DD National is the number one channel among all GEC's in terms of time spent by viewers and the TAM data for week 26 from 22-28 July 2014 indicates that it topped with 92 minutes TSV as compared to 90 minutes as recorded for Sony.
 
The higher numbers indicate that after switching to the channel, viewers have preferred to continuously watch the channel rather than frequently switching to other channels.
 
DD National is also reported to be ranked three in terms of overall average viewership in early morning time band of 6 am to 8 am. The viewership of DD National channel is rising rapidly during mid prime time band from 12 pm to 3 pm as it has slotted six new family based fresh serials during this band and renamed this band as DD Dopahar.
 

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