Goafest 2014: "I will make Doordarshan a success story": Prakash Javadekar

By Gokul Krishnamurthy on May 31, 2014

Courtesy : campaignindia.in

http://www.campaignindia.in/Article/387073,goafest-2014-i-will-make-doordarshan-a-success-story-prakash-javadekar.aspx

Finally, there is good news for those awaiting the rejuvenation of Doordarshan and All India Radio. Addressing delegates on day three of Goafest 2014, Union Minister for Information of Broadcasting Prakash Javadekar assured focus on the two iconic State-run brands.
He said, “My mission is to make Doordarshan competitive and very prominent in the media universe. My passion is to make All India Radio, which is really popular and has fantastic content (heard by everybody); there a simple issues like the transmitter batteries getting exhausted.”

“We will make DD a success story. Just today I wrote a note. I will address the Cable industry on their issues only after they comply with carrying DD channels,” said Javadekar, seemingly in jest, but he was visibly serious about it.

Self Regulation

On the subject of self-regulation, the newly sworn-in I&B Minister said, “I'm told ASCI has done such beautiful work. There is nothing better than self-discipline. You can’t force by rules and laws. It has to come from within. If industry is doing due diligence, there is nothing better than that.”
He assured the industry that his Ministry would discuss issues with stakeholders before taking any decision that affects them, and informed the forum that he has already started the process.
He touched upon the issue of ad time and underlined that the viewer interest was paramount, and added, “But if you can create good advertising like ‘No Ullu Banaoing’, that is also good entertainment.”
The Minister said issues like those on ratings between advertisers and broadcasters, if any, should be treated as private, unless there is conflict and they sought Government intervention.

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