Courtesy: indiantelevision.com
By indiantelevision.com Team Posted on : 13 Jun 2014 07:52 pm
MUMBAI: Reaching out to a wider audience so that the FIFA fever isn't missed by all, India's public broadcaster Prasar Bharati has got into an agreement with official FIFA World Cup broadcaster Sony Six.
The deal is mandatory under the Sports Broadcast Signals Act 2007 for telecasting a few games of the mammoth event.
These games include the opening ceremony (which was telecasted yesterday), the maiden match (played out between Brazil and Croatia), two semi finals and the final match.
However, DD will be showcasing different advertisements during the simulcast of select matches.
Officials from Sony Six confirmed saying that since FIFA World Cup is a mandatory listed event under the mentioned Act, therefore it had to share its feed with the pubcaster.
Surprising, the marketing department of DD quoted higher ad rates than those quoted by Sony Six for a 10 second slot. Hence, after working out the modalities, DD will retain 25 per cent of the ad revenues while 75 per cent will be handed over to Sony Six.
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