Source: exchange4media.com | Writer: Annurag Batra
Monday, Mar 10,2014
It would be really ambitious to say that Prasar Bharti is all set to revamp itself and turn into an effective, profitable body on par with its other international counterparts like the British Broadcasting Corporation. However, if the Sam Pitroda-led committee is to be believed, the recommendations made by the panel suggests drastic changes, which, if implemented, will result in the systematic progression of Prasar Bharti so that it can finally live up to the stature of being the largest public broadcaster of the largest democracy in the world.
Prasar Bharti is an autonomous body that was set up by an Act of Parliament in 1990, became finally actionable in 1997, and comprises of Doordarshan Television Network and the All India Radio. The idea was to give autonomy to these broadcasters previously owned by the Government, like in any other country. However, many believe that this idea was implemented in theory more than in practice. Sam Pitroda, Advisor to Prime Minister Manmohan Singh, formed a committee to examine this very intricate relationship that ostensibly existed between the Government and the broadcaster.
Giving voice to a greater concern is the fact that..............
Read more at http://www.exchange4media.com/54897_vivid-overhaul-of-prasar-bharti-better-late-than-never.html
Monday, Mar 10,2014
It would be really ambitious to say that Prasar Bharti is all set to revamp itself and turn into an effective, profitable body on par with its other international counterparts like the British Broadcasting Corporation. However, if the Sam Pitroda-led committee is to be believed, the recommendations made by the panel suggests drastic changes, which, if implemented, will result in the systematic progression of Prasar Bharti so that it can finally live up to the stature of being the largest public broadcaster of the largest democracy in the world.
Prasar Bharti is an autonomous body that was set up by an Act of Parliament in 1990, became finally actionable in 1997, and comprises of Doordarshan Television Network and the All India Radio. The idea was to give autonomy to these broadcasters previously owned by the Government, like in any other country. However, many believe that this idea was implemented in theory more than in practice. Sam Pitroda, Advisor to Prime Minister Manmohan Singh, formed a committee to examine this very intricate relationship that ostensibly existed between the Government and the broadcaster.
Giving voice to a greater concern is the fact that..............
Read more at http://www.exchange4media.com/54897_vivid-overhaul-of-prasar-bharti-better-late-than-never.html
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