Source: The New Indian Express | By Express News Service - NEW DELHI
Published: 09th September 2013 07:22 AM
As the Lok Sabha election approaches, the UPA government is going all out to highlight its achievements.
As a part of the mission, the government on Monday will launch a special website on its flagship programme Bharat Nirman. The portal will contain information about key initiatives taken by the government including the recently passed bills like the Food Security Bill and the Land Acquisition Bill.
The Information and Broadcasting Ministry has also created more publicity videos which will go on air soon. The four new audio-video spots on government schemes like RTI, MNREGA, Aadhar and food security will be showed to cinema audience in Tier II cities. The content will be in the same language as that of the local people.
In another initiative, the All India Radio will launch an SMS-based news system. The All India Radio will also play jingles and messages to wean away Naxals in the left wing terror hit areas.
Sources said the Home Ministry has sanctioned Rs 2.16 crore for AIR to air jingles and audio clips promoting welfare schemes and rejecting Naxalism.
Link: http://newindianexpress.com/nation/UPA%E2%80%99s-new-Bharat-Nirman-campaign/2013/09/09/article1775223.ece
Published: 09th September 2013 07:22 AM
As the Lok Sabha election approaches, the UPA government is going all out to highlight its achievements.
As a part of the mission, the government on Monday will launch a special website on its flagship programme Bharat Nirman. The portal will contain information about key initiatives taken by the government including the recently passed bills like the Food Security Bill and the Land Acquisition Bill.
The Information and Broadcasting Ministry has also created more publicity videos which will go on air soon. The four new audio-video spots on government schemes like RTI, MNREGA, Aadhar and food security will be showed to cinema audience in Tier II cities. The content will be in the same language as that of the local people.
In another initiative, the All India Radio will launch an SMS-based news system. The All India Radio will also play jingles and messages to wean away Naxals in the left wing terror hit areas.
Sources said the Home Ministry has sanctioned Rs 2.16 crore for AIR to air jingles and audio clips promoting welfare schemes and rejecting Naxalism.
Link: http://newindianexpress.com/nation/UPA%E2%80%99s-new-Bharat-Nirman-campaign/2013/09/09/article1775223.ece
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