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Friday, September 6, 2013

Prasar Bharati to get Rs 3,500cr makeover

Source: Times of India | Himanshi Dhawan, TNN 
Sep 4, 2013, 03.39AM IST

NEW DELHI: Public broadcaster Prasar Bharati is set to get a Rs 3,500 crore makeover including infrastructure upgrade and infusion of new content to counter anti-India propaganda along the border areas.

The proposal, cleared by the expenditure finance committee on Monday, also includes schemes like fresh programming content for Doordarshan and All India Radio, digitization of its terrestrial network and archives and expansion of DD's Direct-To-Home (DTH) network.

DD, with its 37 channels, enjoys viewership of nearly 3.5 crore people. The proposal, likely to be brought before the Union Cabinet, has devoted Rs 173 crore to upgrade of infrastructure in border areas. Of the 70-odd new transmitters proposed to be set up, eight will be along the Indo-Nepal and Indo-China border.

Sources said the conventional TV towers were under threat ..................

Read more at http://articles.timesofindia.indiatimes.com/2013-09-04/india/41764191_1_dd-prasar-bharati-border-areas 

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