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Monday, August 5, 2013

Poll buzz on DD heartland channels

Source: The Telegraph | SUMI SUKANYA
Saturday , August 3 , 2013

New Delhi, Aug. 2: Doordarshan (DD) has lined up a Hindi regional channel each in Bihar, Uttar Pradesh, Madhya Pradesh and Rajasthan with sources saying they are part of the Centre's efforts to reach out to the Hindi heartland ahead of elections.

Assembly polls are due in Madhya Pradesh and Rajasthan later this year, followed by the general election next summer, and the 24X7 channels will help public broadcaster Prasar Bharati spread word about the UPA government's "policies and schemes" among the people, the sources said.

While the channels in Bihar and Madhya Pradesh have already gone on air, the other two will start on August 15.

DD officials, however, denied ..................................

Read more at http://www.telegraphindia.com/1130803/jsp/nation/story_17190492.jsp#.Uf3xfdIwej8 

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