Source: Business Line
NEW DELHI, AUG. 27:
In the drum-up to the general elections due in 2014, the Ministry of Information and Broadcasting is going all out to showcase the Government's flagship schemes. The ministry has extended its Bharat Nirman ad campaign to special programmes on Doordarshan (DD) and All India Radio (AIR). As part of this strategic communication plan, the social message in the programmes is in line with its campaign. Also the ministry is actively using social media to reach out to the youth.
AIR has already started airing several special programmes in line with the Bharat Nirman campaign. One of its weekly programmes Jamnuia is a 26-episode series based on a female protagonist and her fight against oppression. Using Priya, the central character of Bharat Nirman campaign, AIR is running a 12-episode series that is aired weekly and talks about several schemes of the Government.
Since August 8, public broadcaster DD too started airing a.............................
Read more at http://www.thehindubusinessline.com/economy/govt-takes-to-special-programmes-to-boost-media-campaign/article5065212.ece
NEW DELHI, AUG. 27:
In the drum-up to the general elections due in 2014, the Ministry of Information and Broadcasting is going all out to showcase the Government's flagship schemes. The ministry has extended its Bharat Nirman ad campaign to special programmes on Doordarshan (DD) and All India Radio (AIR). As part of this strategic communication plan, the social message in the programmes is in line with its campaign. Also the ministry is actively using social media to reach out to the youth.
AIR has already started airing several special programmes in line with the Bharat Nirman campaign. One of its weekly programmes Jamnuia is a 26-episode series based on a female protagonist and her fight against oppression. Using Priya, the central character of Bharat Nirman campaign, AIR is running a 12-episode series that is aired weekly and talks about several schemes of the Government.
Since August 8, public broadcaster DD too started airing a.............................
Read more at http://www.thehindubusinessline.com/economy/govt-takes-to-special-programmes-to-boost-media-campaign/article5065212.ece
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