Prasar Bharati calls for establishing of BARC

Ministry of Information and Broadcasting (MI&B)has called  the representative of the  broadcasting and advertising association for an immediate setting up of  Broadcast Audience Measurement Council (BARC). MIB has asked the  Indian Broadcasting Foundation(IBF), Advertising Agencies Association of India(AAAI) and Indian Advertising Society (ISA)to also give an action plan over the next few days on the  specific steps that would be taken to launch BARC, the first of which would be  completion of signing the Articles of Association. More at : http://www.mediamughals.com/News/1/1/Article/10575/ Prasar_Bharati_calls_for_establishing_of_BARC.htm