Total Pageviews

Saturday, September 15, 2012

BBC estimates internet distribution of content takes three times the power of broadcast transmitters.

BBC estimates internet distribution of content takes three times the power of broadcast transmitters.

go-eurovision.com, 9 Sept 2012, Roger Miles: "Here at the EBU's stand at IBC 2012, one of the presentations is more than a little disquieting. Simon Tuff, chairman of the EBU's Green Broadcasting group (pictured, mid-presentation, on the EBU booth), provides some chilling evidence that our industry is anything but 'cool' and it is in grave danger of becoming even less ecologically sustainable if we abandon traditional terrestrial broadcasting ('sticks on hills') in favour of distributing all our content over the internet. The BBC estimates that using the internet for the distribution of content to large audiences is three times more power hungry than serving the same audience with the same content using terrestrial broadcast transmitters. There was corroborating evidence for this from the Netherlands, mentioned by my colleague Bram Tullemans in his presentation on Media over Broadband, too. ... So, how do we green our seemingly inevitable adoption of IP technologies for broadcasting? One answer might be to use each technology for what it does best. Well engineered and maintained transmitters using state-of-the-art modulation techniques are the most sustainable way of delivering high quality content to our audiences. Internet Protocol technologies are ideally suited to conveying associated programme information (actors' biographies, sporting statistics, track and CD titles and artwork etc.) to individuals for their greater enjoyment, understanding and immersion in the broadcast programmes."

More at : http://kimelli.nfshost.com/index.php?id=13689

1 comment: