MIB meets IBF-ISA-AAAI to push BARC forward
The sole subject of a closed-door hour-long meeting between industry stakeholders comprising IBF (Indian Broadcasting Foundation), ISA (Indian Society of Advertisers) and AAAI (Advertising Agencies Association of India) and the MIB (Ministry of Information & Broadcasting) and top officials of Prasar Bharati turned out to be the BARC (Broadcast Audience Research Council). To Read more Click title above.
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