Source: Business Line | A. J. VINAYAK
How the game metamorphosed into a 'commercial property'
MANGALORE, NOV. 13: Ask any Indian how cricket was three decades ago, the answer will be live radio commentaries or grainy black-and-white Doordarshan images.
Cut to 2013. High-definition telecast on dedicated channels or tweets are the ways youngsters 'experience' cricket. Now, the cricket fan analyses every single move of the player through the technology-dominated TV content. At the same time, the fan also accesses YouTube cricket streaming and Twitter and Facebook updates on smartphones or tablets. But from the other side, Sachin Tendulkar is perhaps the only Indian to have witnessed the metamorphosis of cricket from just another game to a 'commercial property' in the course of his cricketing career.
When Sachin played his first Test against Pakistan in 1989, Doordarshan did...........
Read more at http://www.thehindubusinessline.com/companies/from-cricketer-to-brandman/article5347733.ece
How the game metamorphosed into a 'commercial property'
MANGALORE, NOV. 13: Ask any Indian how cricket was three decades ago, the answer will be live radio commentaries or grainy black-and-white Doordarshan images.
Cut to 2013. High-definition telecast on dedicated channels or tweets are the ways youngsters 'experience' cricket. Now, the cricket fan analyses every single move of the player through the technology-dominated TV content. At the same time, the fan also accesses YouTube cricket streaming and Twitter and Facebook updates on smartphones or tablets. But from the other side, Sachin Tendulkar is perhaps the only Indian to have witnessed the metamorphosis of cricket from just another game to a 'commercial property' in the course of his cricketing career.
When Sachin played his first Test against Pakistan in 1989, Doordarshan did...........
Read more at http://www.thehindubusinessline.com/companies/from-cricketer-to-brandman/article5347733.ece
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