Source: The Telegraph | SUMI SUKANYA
Saturday , November 2 , 2013
New Delhi, Nov. 1: To ensure that the maximum number of people can watch Sachin Tendulkar's farewell matches, Prasar Bharati is hoping to strike a deal with STAR Sports Network, the official broadcaster of the India-West Indies Test series.
The two matches — in Calcutta and Mumbai — are of "national importance" and terrestrial viewers should not miss out on them, the public broadcaster has argued.
"There is great interest among people to watch the legend play for the last time. Majority of TV viewers, especially terrestrial viewers, in the country will miss the grand sporting event as they have access to only Doordarshan. We want to make the matches available… negotiations with the private broadcaster are on and we hope to reach an amiable solution soon," a senior Prasar official said.
Tests are not covered by the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, under which.............................
Read more at http://www.telegraphindia.com/1131102/jsp/nation/story_17522996.jsp#.UncZk3Cw1nE
Saturday , November 2 , 2013
New Delhi, Nov. 1: To ensure that the maximum number of people can watch Sachin Tendulkar's farewell matches, Prasar Bharati is hoping to strike a deal with STAR Sports Network, the official broadcaster of the India-West Indies Test series.
The two matches — in Calcutta and Mumbai — are of "national importance" and terrestrial viewers should not miss out on them, the public broadcaster has argued.
"There is great interest among people to watch the legend play for the last time. Majority of TV viewers, especially terrestrial viewers, in the country will miss the grand sporting event as they have access to only Doordarshan. We want to make the matches available… negotiations with the private broadcaster are on and we hope to reach an amiable solution soon," a senior Prasar official said.
Tests are not covered by the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, under which.............................
Read more at http://www.telegraphindia.com/1131102/jsp/nation/story_17522996.jsp#.UncZk3Cw1nE
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