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Thursday, April 24, 2014

Broad categorisation of FM radio in India; Industry has seen double digit growth

Source: IndianTelevision.com | Posted on : 24 Apr 2014 02:28 pm

BENGALURU:  The FICCI-KPMG Media and Entertainment Report 2014 (M&E-2014 Report) says that the private FM radio industry comprises network players (national, regional and metro-focused), single stations and some niche players. A broad categorisation of the FM radio industry is Private FM radio companies and Public sector companies.
 
The eco-system
 
Prasar Bharti operates All India Radio ('AIR'), India's public sector radio service. AIR's home service comprises 406 stations across the country, reaching nearly 92 per cent of the country's area and 99.19 percent of the total population. AIR originates programming in 23 languages and 146 dialects.
 
At present, AIR operates 18 FM stereo radio channels, called AIR FM Rainbow, targeting the urban audiences. Four more FM radio channels called, AIR FM Gold,............

Read more at http://www.indiantelevision.com/television/tv-channels/music-and-youth/broad-categorisation-of-fm-radio-in-india-industry-has-seen-double-digit-growth-140424 

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