Source: NexTV Asia Pacific | by Ananya Sundar
December 5, 2013
India's public broadcaster, which had earlier announced that it will be launching a new package offering 120 channels under its DTH platform. It has now confirmed that the channels will be available starting March 31, 2014.
Ranjan P Thakur, Additional Director General, Doordarshan said, "The reason why we are expanding to 120 channels is because we realise that the market is basically oriented towards regional channels and that's where the growth is. We have a large number of Hindi channels, but not enough regional channels. Hence, a larger bouquet of channels will enable us to get more regional channels, bringing in more regional viewers. He further said, "It will be an FTA platform and cater to the lower half of the society. A large number of channels will create more chances for the audience and also value for money since it will be free for life, which is a huge attraction."
Doordarshan currently has 20 million STBs in circulation. But it only offers 59 channels so far in its bouquet that includes 21 DD channels alone. It's hoping to add more content and lure more audiences for its platform.
December 5, 2013
India's public broadcaster, which had earlier announced that it will be launching a new package offering 120 channels under its DTH platform. It has now confirmed that the channels will be available starting March 31, 2014.
Ranjan P Thakur, Additional Director General, Doordarshan said, "The reason why we are expanding to 120 channels is because we realise that the market is basically oriented towards regional channels and that's where the growth is. We have a large number of Hindi channels, but not enough regional channels. Hence, a larger bouquet of channels will enable us to get more regional channels, bringing in more regional viewers. He further said, "It will be an FTA platform and cater to the lower half of the society. A large number of channels will create more chances for the audience and also value for money since it will be free for life, which is a huge attraction."
Doordarshan currently has 20 million STBs in circulation. But it only offers 59 channels so far in its bouquet that includes 21 DD channels alone. It's hoping to add more content and lure more audiences for its platform.
No comments:
Post a Comment