Monday,May 06, 2013
Television ratings have come under the Competition Commission of India's (CCI) scanner with the CCI ordering TAM Media Research to submit an investigated report on TRP ratings. The order comes following Prasar Bharati filing a petition, citing monopolistic exercise and incorrect illustration of data on Doordarshan's coverage in the ratings. The public broadcaster had filed the petition around September 2012. TAM Media has been given two months' time to submit its report.
Talking exclusively to exchange4media about this decision, Uday Varma, Secretary, MIB said, "It's a welcome decision. For a long while there have been complaints from Doordarshan that its viewing ratings are not been taken appropriately. So, once TAM submits its report and data to CCI, it will reveal the appropriate mechanism. This rating is associated to all the channels and is important for Doordarshan, especially the terrestrial feeds."
Throwing light on the impact of this order, Jawhar Sircar, CEO, Prasar Bharati said, "..................................
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