New Delhi: In a judgement, the Competition Commission of India, has given the verdict under Section 26 (1) of the Competition Art 2002, against TAM Media Research Pvt. Ltd, sole and dominant television viewership measurement firm in India that it has abused its position of strength with respect to measurement of viewership in contravention of the provisions of section 4 of the Act. The total numbers of people meters installed by TAM were only 8000 and these meters were installed in urban areas i.e. cities. No meters were installed in rural areas. The taste of cultural programmes and other programmes differ in urban areas from rural areas. In rural areas viewers may like to watch folk dances etc in the local language. As such, installation of people meters only in urban areas cannot reflect viewers choice. The sample size represented a very minuscule & narrow statistical base, keeping in view 120 millions television households. The rural viewership was completely ignored and excluded from the TAM Services. TAM was not displaying the true picture regarding TVR/TRP of Doordarshan, which had large presence in all rural areas and was broadcasting programmes keeping in view, the taste of rural viewers.
In India, within the Television Industry, about 34% of revenue comes from advertisements. The rating generated had a great bearing on advertisement revenue of a channel. It also had adverse consequences for broadcasters besides affecting the interests of the consumers.
It was observed that the sample size of 8000 homes in a...................
In India, within the Television Industry, about 34% of revenue comes from advertisements. The rating generated had a great bearing on advertisement revenue of a channel. It also had adverse consequences for broadcasters besides affecting the interests of the consumers.
It was observed that the sample size of 8000 homes in a...................
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