Prasar Bharati to get aggressive on revenue growth

Indiantelevision.com News Headlines Prasar Bharati to get aggressive on revenue growth

Prasar Bharati, India's public broadcaster, is putting in place plans to increase its revenues.

Aggressive marketing of advertising slots, putting to use spare infrastructure, bringing about an improvement in content, augmenting DTH services and sharing of towers are among the measures being taken by the broadcaster to bridge the substantial gap between its revenues and expenses, according to sources in the broadcaster.