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Friday, March 14, 2014

DRM debuts at FICCI Frames 2014

Source: RadioandMusic.com | RnM Team    
13 March, 2014

MUMBAI: After talking about digital technology of radio at the recently held Confederation of Indian Industry (CII), it was time for the DRM team to make its presence felt at FICCI Frames 2014. During a panel discussion, ‘The Future of Indian Radio and Monetisation Opportunities’ moderated by Reliance Broadcast Network Ltd CEO Tarun Katial, touched on the need for digital quality in transmission of airwave.

Indian Chapter of DRM Consortium chairman Yogendra Pal and Digital Radio Mondiale vice chairman Alexander Zink took over the mic to cover most of the benefits of the DRM and the challenges it faces in India. Pal said that when people talk about radio they always think about FM, but in reality FM only covers 30-40 per cent of country is covered by FM. But most of the broadcast take place through short and medium waves.

He further added that the challenge here is the quality of broadcast which is not good. "We need to think of ways to improve it," said Pal. He further assured that All India Radio (AIR), who................

Read more at http://www.radioandmusic.com/content/editorial/news/drm-debuts-ficci-frames-2014 

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