Source: Business Standard | IANS | New Delhi
October 8, 2013
All India Radio (AIR) may be a late entrant in the mobile and virtual world, but the country's public service broadcaster is trying to change its dowdy image and catching on fast with its SMS news alerts and increasing popularity on Facebook and Twitter, especially among the young.
AIR has notched up 500,000 subscribers in the one month since it launched its free SMS news alerts Sep 9, said Archana Datta, AIR director general (news).
The news alert - with usually three main news headlines of the day, including international and sports news, comes thrice a day along with a public utility message.
"The SMS service is very popular, we get requests...............................
Read more at http://www.business-standard.com/article/news-ians/akashvani-gets-mobile-friendly-reaches-out-to-young-113100800272_1.html
October 8, 2013
All India Radio (AIR) may be a late entrant in the mobile and virtual world, but the country's public service broadcaster is trying to change its dowdy image and catching on fast with its SMS news alerts and increasing popularity on Facebook and Twitter, especially among the young.
AIR has notched up 500,000 subscribers in the one month since it launched its free SMS news alerts Sep 9, said Archana Datta, AIR director general (news).
The news alert - with usually three main news headlines of the day, including international and sports news, comes thrice a day along with a public utility message.
"The SMS service is very popular, we get requests...............................
Read more at http://www.business-standard.com/article/news-ians/akashvani-gets-mobile-friendly-reaches-out-to-young-113100800272_1.html
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