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Sunday, September 9, 2012

Prasar Bharati calls for establishing of BARC




Ministry of Information and Broadcasting (MI&B)has called  the representative of the 
broadcasting and advertising association for an immediate setting up of 
Broadcast Audience Measurement Council (BARC). MIB has asked the
 Indian Broadcasting Foundation(IBF), Advertising Agencies Association of India(AAAI) and Indian Advertising Society (ISA)to also give an action plan over the next few days on the 
specific steps that would be taken to launch BARC, the first of which would be 

completion of signing the Articles of Association.

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